10-Minute Client Demo Script

Goal

In 10 minutes, show the client that what is configured in dashboard is exactly what appears in storefront, and that channels can be operated safely with measurable results.

Minute-by-minute runbook

1. 0:00-2:00 - Set context from storefront
   Open pricing and show included vs add-on channels per plan.
2. 2:00-4:00 - Prove governance control
   In admin, activate or deactivate one channel product and explain why this is useful for risk control.
3. 4:00-6:00 - Prove plan alignment
   Update one plan entitlement (included units or add-on access), then refresh storefront to show the exact change.
4. 6:00-8:00 - Prove execution
   Send one campaign and one direct message on two different channels.
5. 8:00-10:00 - Prove outcomes
   Show delivery states, inbox traceability, and analytics so the client sees operational proof.

Talk track you can reuse

• Our plans are not static slides. They are generated from real entitlements in the platform.
• When we change channel access in dashboard, storefront updates from the same source of truth.
• You can scale channels without changing architecture or introducing hidden contract complexity.
• You always get visibility: status transitions, analytics, and audit trail for accountability.

Preparation checklist

• Have one test tenant ready with admin access.
• Prepare one test contact for each demo channel.
• Preload one simple campaign template.
• Keep pricing page and dashboard open in separate tabs.
• Have backup proof: API docs and platform capabilities guide.